Industrial Marketing Stats
81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.”
67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.
B2B data has a shelf life. If it’s more than three years old, it’s likely only 10% of your data will be clean and useful
65% of marketers believe that marketing automation is “very important” to the overall success of their campaigns.
20% of marketers say that their business’ primary revenue source is directly linked to email operations.
60% of marketers claim that email is a critical enabler of products and services, versus 42% of marketers in 2014
Online display advertising will capture the next biggest share of the online spend at about 34% of total online spend and about 10% of the total marketing budget.