For 15+ years, you could visit any tire shop in the country and find COATS low-maintenance wheel balancers and tire changers. COATS had engineered a new product equipped with the industry’s most user-friendly interface. Despite not having a name, COATS planned to launch it at SEMA in just two months.
This amazing product from COATS was launching at SEMA in just two months, and it didn’t have a name yet.
Designed to deliver a true balance, every time, the product practically named itself. INDUSTRIAL delivered naming recommendations and a visual identity, badged the product’s chassis, created a sales guide for COAT’s internal sales team and channel partners, and launched an email campaign to generate interest at SEMA.
The key to this successful launch wasn’t just having a well-designed and manufactured product, but also having everyone speak the same language on the product’s unique value proposition.
to successfully name, brand, and launch a new product
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