Build Your Own Brand Blueprint

Clarify Who You Are and What You Stand for
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Do you find that everyone at your organization has a slightly different impression of who your company is — and what it stands for? Is this misalignment confusing your customers?

Overcome these internal and external roadblocks by creating a Brand Blueprint. This 1-page template can be used to define your “brand on a page” and align everyone at your organization around:

  • Mission – Why you exist
  • Core values – How you behave
  • Vision – Where you are going

Once everyone at your company rallies around these internal brand features, it should be easier to communicate a cohesive brand message to your customers, including:

  • Brand promise – The value you offer
  • Three uniques – What you do that no one else does
  • Reasons to believe – Proof of your promise

Download our proven 1-page template today to tackle all these critical dimensions of brand definition — and more.

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