Build Your Own Brand Blueprint

Do you find that everyone at your organization has a slightly different impression of who your company is — and what it stands for? Is this misalignment confusing your customers?

Overcome these internal and external roadblocks by creating a Brand Blueprint. This 1-page template can be used to define your “brand on a page” and align everyone at your organization around:

• Mission – Why you exist
• Core values – How you behave
• Vision – Where you are going

Once everyone at your company rallies around these internal brand features, it should be easier to communicate a cohesive brand message to your customers, including:

• Brand promise – The value you offer
• Three uniques – What you do that no one else does
• Reasons to believe – Proof of your promise

Download our proven 1-page template today to tackle all these critical dimensions of brand definition — and more.