Updated May 25, 2018
Industrial Strength Marketing is committed to protecting the privacy and security of the personal information we receive or collect from you. We also believe in transparency and are committed to informing you about how we treat your personal information.
Our Role in Protecting the Privacy and Security of Your Personal Information
Industrial Strength Marketing is responsible for implementing applicable data protection principles and safeguarding the personal information that you provide to us through our Website.
If you are a user in in the European Union (the “EU”) or European Economic Area (“EEA”), Industrial Strength Marketing will be the controller of the personal information we collect through our Website from you for purposes of the E.U. General Data Protection Regulation, 2016/679 (the “GDPR”).
What Personal Information Do We Collect and Why
We may collect and processing the following personal information from you for the following purposes:
When you visit our Website or request our services, we may ask you for your name, address, telephone number, email address, or other contact details in order to respond to your requests or inquiries about our Website or services.
When you seek services from us in the course of a contractual or customer relationship, including use of our consultation feature and downloadable resource guides, we collect business contact information and other personal information in order to provide you with the services you have requested. This includes your name, company email, website URL, phone number, job title, and other information about your company.
Job applications and Employment
When you apply for a job with us, we collect personal information necessary to process your application or employment. This may include, among other things, your contact information, your social security number, employment history, etc.
When you visit our Website, we may collect cookies and use similar technologies to, among other things, provide you with a more personal and interactive experience on our Website, improve our marketing efforts, and provide usage analytics for our Website (e.g., page response times, download errors, length of visit, webpages visited, etc.). If you choose to disable cookies and similar technologies, some areas and features of the Website may not work properly.
When you visit our Website, we automatically collect information from your browser or your mobile device, which may include Internet Protocol (IP) address or unique device identifier, cookies, and data about which pages you visit in order to allow to operate and provide the Website and our services. This information is used to maintain and improve the security of our Site and services, to analyze and improve our the quality of our Site and services, understand how you interact with the Website, and provide advertising and a more personalized experience to you.
If you receive email communications from us, we may use certain tools to capture data related to when you open our message, click on any links, or banners it contains. We use this information to enhance our marketing efforts.
Feedback / Support / Inquiries
If you provide us with feedback, contact us for support, or ask us questions via web form, telephone, email, or other method allowed by our Website, we will collect your name, email address, other contact information and other information needed to respond to your feedback, request for support, or answer your question.
When you place an order with or purchase goods or services from us, we collect your name, billing address, shipping address, email address, and contact details, shipping preferences, and payment information.
Mailing List and Newsletters
When you sign up for one of our mailing lists or newsletters, we collect your contact information, including your name, company name, email address, postal address, and telephone, as necessary to complete your sign up.
Sensitive Personal Information
When necessary in order to respond to your requests for services or employment, we may collect information regarding your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health information, financial information, or data concerning your sex life or sexual orientation. Industrial Strength Marketing will only collect this sensitive personal information with your express consent or as otherwise permitted by applicable law.
How Will We Use Your Personal Information?
In addition to the uses described above, Industrial Strength Marketing uses the personal information collected in an effort to improve your experience on the Website, to provide services to you, and to communicate with you about the information you have requested. Industrial Strength Marketing may also use personal information to help target specific offers to you and to help Industrial Strength Marketing develop and improve our Website and services. Additionally, Industrial Strength Marketing may use your personal information in the following ways:
To provide you with services you have requested and to manage our relationship with you, including administering your account, processing payments, accounting, auditing, billing and collection, and taking other steps necessary to the performance of our business relationship with you;
- To present and improve Website contact and functionality;
- To determine user interests, needs and preferences;
- To provide notice of changes to our Website or the services we offer or provide through it;
- To conduct research and analysis;
- To develop new products and services;
- To manage and maintain the security of our Website and services;
To market our services to you. We will only provide you with marketing-related information after you have, where legally required to do so, opted in to receive those communications and having provided you with the opportunity to opt-out of such communications at any time.
- For comply with our legal and compliance obligations, including maintaining records, performing compliance audits, etc.
- For insurance purposes;
- To exercise and defend our legal rights, or to comply with court orders;
For any other purpose related to and/or ancillary to any of the purposes and uses described in this Policy for which your personal information was provided to us;
- In any other way we may describe when you provide the information; and
For any other purpose to which you have consented or for which we have a legitimate basis under the law.
- We may process your personal information in connection with any of the purposes and uses set out in this Policy on one or more of the following legal grounds:
- because it is necessary to perform the services you have requested, to comply with your instructions or requests, or other contractual obligations between you and Industrial Strength Marketing;
- to comply with our legal obligations as well as to keep records of our compliance processes;
- because our legitimate interests, or those of a third party recipient of your personal information, makes the processing necessary, provided those interests are not overridden by your interests or fundamental rights and freedoms;
- because you have chosen to publish or display your personal information on a public area of the Website, such as blog or comment area;
- because it is necessary to protect your vital interests;
- because it is necessary in the public interest; or
- because you have expressly given us your consent to process your personal information in a particular manner.
- We do not use your personal information for making any automated decisions affecting or creating profiles other than as described above.
Disclosure Of Your Personal Information
We may share your personal information in the following contexts:
Subsidiaries and Acquisitions
We may share your personal information with our corporate subsidiaries and affiliates. If another company acquires Industrial Strength Marketing, we will share your personal information with that company as required for the purpose of that acquisition.
Disclosures With Your Consent
We may ask if you would like us to share your personal information with other unaffiliated third parties who are not described elsewhere in this Policy. We will only disclose your personal information in this context with your affirmative consent.
Disclosures Without Your Consent
Industrial Strength Marketing may provide personal information about you to third parties that offer products and services specifically requested by you.
Industrial Strength Marketing may share your personal information with our service providers. Among other things, service providers may help us to administer the Website, support our provision of services requested by you, provide technical support, send marketing, promotions and communications to you about our service, payment processing and other legitimate purposes permitted by law.
We do not sell or license your personal information to third parties without a recognized legal basis for doing so.
How Long Do We Store Your Personal Information?
Industrial Strength Marketing will retain your personal information as needed to fulfill the purposes for which it was lawfully collected. Industrial Strength Marketing also will retain and use your personal information as long as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets, provide our services, and enforce our agreements.
When we no longer have a purpose to retain your personal information, we will destroy your personal information in accordance with applicable law and our policies.
Security Of Your Personal Information
Industrial Strength Marketing has put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorized manner, altered, or disclosed. While our security measures seek to protect your personal information in our possession, no security system is perfect and Industrial Strength Marketing cannot promise that your personal information will remain absolutely secure in all circumstances.
The safety and security of your personal information also depends on you. Where you use a password for access to restricted parts of the Website, you are responsible for keeping the password confidential. Do not share your password with anyone.
If a security breach causes an unauthorized intrusion into our Website or systems that compromises your data, we will notify you and any applicable regulator when we are required to do so by law.
Updating Your Personal Information
If any of the personal information you have provided to us changes, please let us know. For instance, if your email changes, you wish to cancel any request you have made of us, or if you become aware of inaccurate personal information about you, use our Contact Us details to update your information. You may also edit your account details if you have a user account through our Site.
We are not responsible for any losses arising from any inaccurate, inauthentic, deficient, or incomplete personal data that you provide to us.
Your Rights To Access And Control Your Personal Information
Please use the Contact Us details at the end of this Policy to exercise your rights and choices under this Policy.
Right of Access. If required by law (e.g., under the GDPR), upon request, we will grant reasonable access to the personal information that we hold about you.
Accuracy. Our goal is to keep your personal information accurate, current, and complete. Please contact us if you believe your information is not accurate or changes.
Right to Object. In certain circumstances, as permitted under applicable law, you have the right to object to processing of your personal information. If you would like us to stop using or wish to restrict our processing of your personal information, please contact us and we will let you know if are able to agree to your request.
Right to Erasure and Deletion of Your Personal Information. You may have a legal right (for instance, if you are located in the EU or EEA under the GDPR) to request that we delete your personal information when it is no longer necessary for the purposes for which it was collected, or when, among other things, your personal information has been unlawfully processed. All deletion requests should be sent to the address noted in the Contact Us section of this Policy.
We may decide to delete your personal information if we believe it is incomplete, inaccurate or that our continued storage of your personal information is contrary to our legal obligations or business objectives. When we delete personal information, it will be removed from our active servers and databases and our Website, but it may remain archived when it is not practical or possible to delete it. We may also retain your personal information as needed to comply with our legal obligations, resolve disputes, or enforce any agreements.
Right to Withdraw Consent. If you have provided your consent to the collection, processing and transfer of your personal information, you have the right to fully or partially withdraw your consent. To withdraw your consent, in full or in part, please notify us using the information in the Contact Us section of this Policy and you may follow opt-out links on any marketing communications sent to you.
Once we have received notice that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there are compelling legitimate grounds for further processing that override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.
Withdrawal of consent to receive marketing communications will not affect the processing of personal information for the provision of our services.
Right to Complain. If you wish to file a complaint with us about our privacy practices, you may do so by contacting us using the information provided in the Contact Us section of this Policy and we will do our best to respond to and, if possible, resolve your complaint. If you believe that your rights relating to your personal information have been violated, you have a right to lodge a complaint with the applicable enforcement authority, or seek a remedy through the courts.
Online Tracking. We do not currently recognize browser settings or signals of tracking preferences, which may include “Do Not Track” instructions.
California Residents. California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing. If you are a California resident and would like a copy of such notice, please submit a written request to us using the information in the Contact Us section of this Policy.
European Union or European Economic Area Residents. If you are located in the EU or EEA and believe we have not processed your personal information in accordance with applicable provisions of the GDPR, you may file a complaint with your local data protection or supervisory authority.
Cross Border Transfers of Personal Information
Industrial Strength Marketing is located and established in the United States and therefore, your personal information may be transferred to, stored or processed in the United States. While the data protection, privacy and other laws of the United States might not be as comprehensive as those in your country, we take necessary and appropriate steps to protect the security and privacy of your personal information. By using our Website or requesting services from us, you understand and consent to the collection, storage, processing and transfer of your personal information to our facilities in the United States and those third parties with whom we share it as described in this Policy.
Residents of the EU / EEA. We rely on recognized legal bases to lawfully conduct cross-border transfers of personal information outside of the European Union (EU) and European Economic Area (EEA), such as your express informed consent (as noted above), when transfer is necessary for us to deliver services pursuant to an agreement between Industrial Strength Marketing and you, or when the transfer is subject to safeguards that assure the protection of your personal information, such as the European Commission’s approved standard contractual clauses.
Links To Other Sites
This Website may contain links to, and media and other content from, third party websites. These links are to external websites and third parties over which we have no control or supervision. If you click on an embedded third-party link, you will be redirected away from this Website to the external third-party website. You can check the URL to confirm that you have left this Website.
Industrial Strength Marketing cannot and does not (i) guarantee the adequacy of privacy, security, practice content or media provided by third parties or their websites, (ii) control third parties’ independent collection or use or your personal information, or (iii) endorse any third party information, products, services or websites that may be reached through embedded links on this Website.
The Children’s Online Privacy Protection Act (“COPPA”), as well as other data privacy regulations, restrict the collection, use, or disclosure of personal information from and about children on the internet. Our Site and the services are not directed to children aged 16 or younger, nor is information knowingly collected from children under the age of 16. No one under the age of 16 may access, browse, or use the Website or provide any information to or on the Website. If you are under 16, please do not use or provide any information on this Website. If we learn that we have collected or received personal information from a child under the age of 16 without a parent’s or legal guardian’s consent, we will take steps to stop collecting that information and delete it.
For more information about COPPA, please visit the Federal Trade Commission’s website at: https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule.
California Online Privacy Protection Act
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Users are able to change their personal information:
- By emailing us or by telephone
Fair Information Practices
The Fair Information Practices Principles address privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email
- Within 7 business days
We will notify the users via in site notification
- Within 1 business day
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
Beyond the above general practices, if a specific data protection law to which we are subject requires more or different practices than outlined above, we will follow those practices to comply with applicable law.
We reserve the right to update and change this Policy from time to time in order to reflect any changes to the way in which we treat your personal information or in response to changes in law. We will post any changes we make to this Policy on this page. If we make material changes to how we treat your personal information, we will notify you through a notice on the website home page as well. The date this Policy was last revised is identified at the top of this Policy.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
Send information, respond to inquiries, and/or other requests or questions.
Market to our mailing list or continue to send emails to our clients after the original transaction has occurred
To be in accordance with CAN SPAM we agree to the following:
NOT use false, or misleading subjects or email addresses
Identify the message as an advertisement in some reasonable way
Include the physical address of our business or site headquarters
Monitor third party email marketing services for compliance, if one is used.
Honor opt-out/unsubscribe requests quickly
Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can email us at Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
If you have questions or comments about this Policy, wish to access personal information we hold about you; believe the personal information we have about you is incorrect, or wish to lodge a complaint with us about how we have handled your personal information, please contact us using the contact details below for our headquarters and we will do our best to assist you:
1401 5th Ave N
Nashville, TN 37208