Analytics & Insights

Take Your Data From Prized Possession to Actionable Asset

Sound business decisions start and end with data analytics — a fact that 96 percent of B2B companies acknowledge by affirming that data is “important” or “very important” within their organization.

However, less than one third of B2Bs use data to guide their strategic decision making. This points to a lack of ability or capacity to manage large datasets — i.e., not knowing how to put that information to good use keeps companies from realizing the true value of a prized asset.

We like to say that if you can’t measure it, you can’t manage it. That’s why we’ve developed a mature analytics and insights practice that surrounds everything we do at INDUSTRIAL, the goal being to provide our clients with true business intelligence that can be used to improve marketing, operations, products, process, and sales.

No matter the size of your dataset, we’ll identify the important trends and indicators and distill them for you, eliminating any need for the partial or over-laden reports that may currently clutter your inbox. Our analytics and insights capabilities include:

  • Data strategy
  • Data visualization
  • Business optimization
  • Marketing analytics

Put simply: We use data to empower understanding, test initiatives, and derive actionable recommendations that will impact your bottom line.

To get the most our your data with an analytics practice that yields true insights, contact us today.