You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.
Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect.
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James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting.
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This episode of Industrial Strength Marketing features Shae Eichele, Marketing Coordinator for the HEH Group. Shae shares her story of becoming an industrial marketer and her passion for the industry. She also discusses the HEH Group, a family of four companies in the manufacturing industry, and how taking on the Mazak brand has streamlined the process. Get inspired by Shae's journey and learn how to make marketing the strength of your business.
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Jennifer Stanley, partner at McKinsey & Company, is a seasoned expert in sales and channel management, specializing in go-to-market transformations for B2B companies across competitive industries, particularly in basic materials and OEMs.
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Kris Rudeegraap, founder of Sendoso, discusses how to break through the digital noise to better connect with your prospects.
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