INDUSTRIAL STRENGTH MARKETING

Be a Better Marketer of Your Industrial Products and Services.
Industrial Strength Marketing Podcast - James Soto

Welcome to the Industrial Strength Marketing Podcast

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.


PODCAST EPISODES



How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour
How to do recruiting marketing right for manufacturers with Ann Wyatt
podcast

How to do recruiting marketing right for manufacturers with Ann Wyatt

James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting.

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Women in Marketing and Manufacturing with Shae Eichele, HEH Group
podcast

Women in Marketing and Manufacturing with Shae Eichele, HEH Group

This episode of Industrial Strength Marketing features Shae Eichele, Marketing Coordinator for the HEH Group. Shae shares her story of becoming an industrial marketer and her passion for the industry. She also discusses the HEH Group, a family of four companies in the manufacturing industry, and how taking on the Mazak brand has streamlined the process. Get inspired by Shae's journey and learn how to make marketing the strength of your business.

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Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company
Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
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