Welcome to the Industrial Strength Marketing Podcast

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.

PODCAST EPISODES

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Women in Marketing and Manufacturing with Shae Eichele, HEH Group

This episode of Industrial Strength Marketing features Shae Eichele, Marketing Coordinator for the HEH Group. Shae shares her story of becoming an industrial marketer and her passion for the industry. She also discusses the HEH Group, a family of four companies in the manufacturing industry, and how taking on the Mazak brand has streamlined the process. Get inspired by Shae's journey and learn how to make marketing the strength of your business.

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Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company

Jennifer Stanley, partner at McKinsey & Company, is a seasoned expert in sales and channel management, specializing in go-to-market transformations for B2B companies across competitive industries, particularly in basic materials and OEMs.

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Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm

Parry Malm, CEO and co-founder of Phrasee, talks about his journey as a marketer, entrepreneur, and the impact of AI in marketing.

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Getting 1% Better: Meet Meaghan Ziemba, Manufacturing's Diversity Advocate

Learn how Meaghan Ziemba is bridging the gap in manufacturing by creating Mavens of Manufacturing, a platform for women and people of all ages to share their experiences. Discover how she's connecting people and resources to help them succeed in the industry and how her story is an inspiration for industrial marketers and sellers. Join us in this episode and be part of the change in the manufacturing world.

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