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Industrial Insights

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends impacting your industry.
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The Future of Marketing and Selling in the Industrial Sector with James Soto, INDUSTRIAL

Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves.

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The Engineering  Approach to Industrial Marketing with Ilya Mirman, Desktop Metal
podcast

The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal

Ilya Mirman, chief marketing of Desktop Metal, discusses his engineering approach to industrial marketing.

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The vision to better those who engineer the world with Frank Baldesarra, Engineering.com
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The vision to better those who engineer the world with Frank Baldesarra, Engineering.com

Frank Baldesarra, joins the Industrial Strength Marketing Podcast to share his story of purpose and passion for engineering, communications, and communities that make a difference.

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Why Manufacturers Must Generate Original Content with Hüseyin Kilic Founder, Interesting Engineering
podcast

Why Manufacturers Must Generate Original Content with Hüseyin Kilic Founder, Interesting Engineering

Interesting Engineering founder Hüseyin Kilic shares from experience, why manufacturers and industrial marketers must create original researched owned content as a hedge to disruptive search algorithms and social media terms of service policies.

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Five Steps  to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland of HubSpot
podcast

Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland of HubSpot

Nicholas Holland, HubSpot Vice President of Product, shares 5 Tips to CRM and Marketing Automation Success for Manufacturers before INBOUND 2021.

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