The recent growth in digital media for industrial marketing will put the power of analytics into focus. Do you know how many leads you are getting and where they are coming from?
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The journey from industrial media sales to Founder and CEO of a pumps segment takes trial and learning. Charli Matthews of Empowering Pumps & Equipment joins the show to explore how women marketers who question the status quo can do great things.
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Despite unexpected setbacks, our country’s manufacturers have shown resilience through their ability to pivot at a moment's notice.
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This economic uncertainty is different for industrials vs. the Great Recession, as there are opportunities in new and emerging markets for manufacturers who know how to find them.
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What is the future of manufacturing channel marketing? Laz Gonzalez of Zift Solutions joins the show to explore how modern platforms are better enabling manufacturers to empower their channel partners.
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