Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves.
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Ilya Mirman, chief marketing of Desktop Metal, discusses his engineering approach to industrial marketing.
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Frank Baldesarra, joins the Industrial Strength Marketing Podcast to share his story of purpose and passion for engineering, communications, and communities that make a difference.
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Interesting Engineering founder Hüseyin Kilic shares from experience, why manufacturers and industrial marketers must create original researched owned content as a hedge to disruptive search algorithms and social media terms of service policies.
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Nicholas Holland, HubSpot Vice President of Product, shares 5 Tips to CRM and Marketing Automation Success for Manufacturers before INBOUND 2021.
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