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Industrial Insights

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends impacting your industry.
podcast

The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions

Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier.

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Marketing for Manufacturers: Measure Your Way to Success
article

Marketing for Manufacturers: Measure Your Way to Success

5 min read

When marketing for manufacturers here are some of the metrics to consider in order to help your integrated marketing approach drive profit and growth.

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5 Trends Driving Industrial Website Design
article

5 Trends Driving Industrial Website Design

6 min read

Looking to create an industrial website that not only looks great but provides real value to your customers? Check out these 5 industrial website design trends.

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5 Tips for a Successful Manufacturing Marketing Campaign
article

5 Tips for a Successful Manufacturing Marketing Campaign

6 min read

Creating a manufacturing marketing campaign can be challenging, here's 5 tips to make it successful.

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4 Foundations of a Successful Manufacturing Sales Enablement Program
article

4 Foundations of a Successful Manufacturing Sales Enablement Program

13 min read

Start laying the groundwork for your manufacturing sales enablement strategy with these 4 foundational steps.

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