Robert Brown, senior director of interactive marketing of Nissan, joins us to tell his personal story of his journey from leading interactive agencies to leading the charge on interactive marketing.
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What does respect mean to lean? Lean practitioners use “respect” in their training, but not everyone perceives respect the same way.
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Christina Fuges, editorial director of MoldMaking Technology, shares her journey as a manufacturing storyteller through the lens of a woman embraced by industry.
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The disruptions in the supply chain and trade shows have created a unique window for marketers to shift the manufacturing executive mindset from marketing as an ongoing expense to a critical base of solutions for maintaining and growing the business.
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Manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions.
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