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Industrial Insights

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends impacting your industry.
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Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing

Industrial B2B Marketers unite! Joel Harrison, co-founder and editor in chief of B2B Marketing tells the story of community marketing and shares a preview of B2B Ignite USA 2021.

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 2021 B2B Marketing Trends with Joel Harrison, editor-in-chief of B2B Marketing
podcast

2021 B2B Marketing Trends with Joel Harrison, editor-in-chief of B2B Marketing

Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report.

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The Post Crisis Marketing Opportunity: How to thrive on the other side
article

The Post Crisis Marketing Opportunity: How to thrive on the other side

Uncertainty is a constant. Industrial sales and marketing teams are now expected to deliver results regardless of a changing environment. Learn how companies thrive amid uncertainty.

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INDustry: Windows Made From Wood, and Other Manufacturing Innovations
article

INDustry: Windows Made From Wood, and Other Manufacturing Innovations

The future of manufacturing includes making clear wood windows, robotic sewing and uses UV light as a faster and cheaper way to reduce the risk of foodborne illness.

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Industrial Sales Enablement is a Great Leadership Opportunity
article

Industrial Sales Enablement is a Great Leadership Opportunity

Industrial sales enablement is an opportunity for organizational leadership to facilitate continuous improvement on the revenue side of the business.

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