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Industrial Insights

You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends impacting your industry.
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5 Key Factors to Accelerating Growth in a Manufacturing Business with Keith Pigues, founder and chief executive officer, Luminas Strategy

Keith Pigues, founder and CEO of Luminas Strategies, shares 5 key factors leaders must use to accelerate growth in a manufacturing business.

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The Journey from Inbound to Experience Marketing with Nicholas Holland of HubSpot
podcast

The Journey from Inbound to Experience Marketing with Nicholas Holland of HubSpot

Nicholas Holland, GM and VP of HubSpot’s Marketing Hub shares lessons learned about marketing, value proposition design, positioning, and validating who the customer is on his way to joining HubSpot.

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A tale of hammer, nails, rejection, and gifts with Nicholas Holland, VP of Product, Marketing Hub at HubSpot
podcast

A tale of hammer, nails, rejection, and gifts with Nicholas Holland, VP of Product, Marketing Hub at HubSpot

HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed.

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5 Reasons to do a Competitive analysis
article

5 Reasons to do a Competitive analysis

4 min read

A competitive analysis will show how your company and competition engage with customers and prospects at different phases of the complex manufacturing buying cycle. It helps align marketing and sales efforts, meaning increased efficiencies and faster ROI.

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Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing
podcast

Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing

Industrial B2B Marketers unite! Joel Harrison, co-founder and editor in chief of B2B Marketing tells the story of community marketing and shares a preview of B2B Ignite USA 2021.

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