Keith Pigues, founder and CEO of Luminas Strategies, shares 5 key factors leaders must use to accelerate growth in a manufacturing business.
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Nicholas Holland, GM and VP of HubSpot’s Marketing Hub shares lessons learned about marketing, value proposition design, positioning, and validating who the customer is on his way to joining HubSpot.
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HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed.
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A competitive analysis will show how your company and competition engage with customers and prospects at different phases of the complex manufacturing buying cycle. It helps align marketing and sales efforts, meaning increased efficiencies and faster ROI.
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Industrial B2B Marketers unite! Joel Harrison, co-founder and editor in chief of B2B Marketing tells the story of community marketing and shares a preview of B2B Ignite USA 2021.
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