Building a national, mass movement capable of inspiring the next generation of manufacturers through foundational branding and persistent marketing.
INDUSTRIAL took a historically de-centered organization and brought it together around a singular, national identity through strong, foundational brand strategy and industry knowledge.
How a North American leader in flexible end-to-end clean air solutions for industrial facilities leveraged integrated marketing to improve lead generation and streamline prospect nurturing.
In just two months, INDUSTRIAL developed a product name and visual identity, created a sales guide, and launched a promotional email campaign.
Summer of 2009. The U.S. was in the middle of the Great Recession. Davron, an industrial oven manufacturer, bet on inbound marketing and grew 100%.
INDUSTRIAL developed a responsive, browser-based app that streamlined a critical on-site needs assessment service for the No. 1 industrial ergonomic flooring and matting manufacturer.
INDUSTRIAL developed an online catalog framework capable of synchronizing thousands of industrial products and measuring sales in real time across a 100+ dealer network.
Many truck driver recruitment programs spend millions of dollars on advertising just to get drivers to apply. PAM stopped the madness with an integrated strategy.
While Landair’s competitors fought for ad space, INDUSTRIAL developed content to communicate directly with drivers across multiple channels at a fraction of the cost.
INDUSTRIAL developed a highly-personalized digital marketing campaign to educate end users on the financial benefits of upgrading older motors to newer, premium-efficiency models.
ProcessBarron used integrated marketing to shift its lead generation efforts toward client engagements with higher average purchase values and grew $50 million.
How a global manufacturer of pressure cylinders shifted sales conversations away from up-front costs and toward total cost of ownership with strategic communications.