Budget Guide

Show Your CFO That Marketing is an Investment Worth Making.
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Build a Quantifiable Business Case for Marketing in Your Industrial Business

Tired of hearing that marketing is an expense? Learn how to create an industrial marketing budget that shows a clear return on investment (ROI) for your marketing efforts.

Using the process outlined in this free guide, you'll be able to quantify the bottom-line potential for marketing and show key stakeholders in your company how it will drive new leads and retain existing ones.

In the definitive Industrial Marketing Budgeting Guide, you’ll learn:

  • How to have the marketing budget conversation in your company
  • Tips for finding the right marketing budget based on your goals
  • How to calculate a Marketing Budget Ratio (MBR)
  • The latest marketing budget trends and tips
  • Where to find marketing budget resources

Not all marketing budgets are created equal, which is why we’re also sending you a marketing budget template to help you calculate budgets for each major marketing channel.

Download your free Industrial Marketing Budget Guide today to start creating a plan for securing the funds you need to succeed as an industrial marketer.