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Making Department Alignment a Priority with INDUSTRIAL Founder and CEO, James Soto

In a conversation with INDUSTRIAL Founder and CEO, James Soto, we explore the importance of departmental alignment and why it is important for industrial marketers to focus on more now than ever.

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Finding the Missing Link Between Industrial Sales and Marketing

From the perspective of the customer, there is a single buyer journey, which is why sales and marketing must align and center on the customer.

Making Department Alignment a Priority with INDUSTRIAL Founder and CEO, James Soto

Finding the Missing Link Between Industrial Sales and Marketing

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