To stay top-of-mind for current and future customers, a strategic marketing and sales alignment in manufacturing is becoming more necessity and less luxury.
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In a conversation with INDUSTRIAL Founder and CEO, James Soto, we explore the importance of departmental alignment and why it is important for industrial marketers to focus on more now than ever.
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From the perspective of the customer, there is a single buyer journey, which is why sales and marketing must align and center on the customer.
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