You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.
Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality.
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Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto share why manufacturers must come together and tell their stories.
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Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier.
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Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves.
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Ilya Mirman, chief marketing of Desktop Metal, discusses his engineering approach to industrial marketing.
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