You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.
Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves.
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Ilya Mirman, chief marketing of Desktop Metal, discusses his engineering approach to industrial marketing.
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Frank Baldesarra, joins the Industrial Strength Marketing Podcast to share his story of purpose and passion for engineering, communications, and communities that make a difference.
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Interesting Engineering founder Hüseyin Kilic shares from experience, why manufacturers and industrial marketers must create original researched owned content as a hedge to disruptive search algorithms and social media terms of service policies.
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Nicholas Holland, HubSpot Vice President of Product, shares 5 Tips to CRM and Marketing Automation Success for Manufacturers before INBOUND 2021.
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