You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.
Keith Pigues, founder and CEO of Luminas Strategies, shares 5 key factors leaders must use to accelerate growth in a manufacturing business.
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Nicholas Holland, GM and VP of HubSpot’s Marketing Hub shares lessons learned about marketing, value proposition design, positioning, and validating who the customer is on his way to joining HubSpot.
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HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed.
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Industrial B2B Marketers unite! Joel Harrison, co-founder and editor in chief of B2B Marketing tells the story of community marketing and shares a preview of B2B Ignite USA 2021.
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Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report.
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