You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.
Christina Fuges, editorial director of MoldMaking Technology, shares her journey as a manufacturing storyteller through the lens of a woman embraced by industry.
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Manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions.
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Hot off a study on influence and the industrial buying process, Dave Necessary, director of strategic engagement at Gardner Business Media, joins the podcast.
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Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best-Seller, Create and Orchestrate, named the #1 book to overcome your entrepreneurial fears, by Entrepreneur magazine.
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Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with James Soto to share why and how brands must make their way for digitally attracting, developing, and retaining top talent as a strength of their business.
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