You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.
Industrial B2B Marketers unite! Joel Harrison, co-founder and editor in chief of B2B Marketing tells the story of community marketing and shares a preview of B2B Ignite USA 2021.
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Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report.
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The journey from industrial media sales to Founder and CEO of a pumps segment takes trial and learning. Charli Matthews of Empowering Pumps & Equipment joins the show to explore how women marketers who question the status quo can do great things.
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What is the future of manufacturing channel marketing? Laz Gonzalez of Zift Solutions joins the show to explore how modern platforms are better enabling manufacturers to empower their channel partners.
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Chris Wilder, CEO of SEPCO, joins the podcast to share inspiration for manufacturing executives on why doubling down on marketing starts with exploring the power of earned, owned, paid, and social media.
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