You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends and strategies impacting your industry. Featuring inspiring conversations between industrial leaders and host James Soto, Founder and CEO of one of North America’s top industrial marketing agencies, this show exists for one purpose: to deliver insights that help you grow your business.
Hot off a study on influence and the industrial buying process, Dave Necessary, director of strategic engagement at Gardner Business Media, joins the podcast.
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Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best-Seller, Create and Orchestrate, named the #1 book to overcome your entrepreneurial fears, by Entrepreneur magazine.
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Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with James Soto to share why and how brands must make their way for digitally attracting, developing, and retaining top talent as a strength of their business.
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Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses.
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Hunter Fan CMO, John Neilson sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business.
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