On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso enables companies to send out physical items such as direct mail, corporate gifts, swag, and handwritten notes. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses.
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