The data doesn’t lie: manufacturers are increasingly marketing their way through recessions. Steve Kline, chief data officer at Gardner Business Media, and James Soto examine multiple studies spanning past recessions and the present pandemic crisis to show why manufacturers who buck the trend to cut back on marketing are outperforming their competition.
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Articles and resources referenced in this episode:
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As Founder of INDUSTRIAL, North America’s top industrial marketing agency, and the host of Industrial Strength Marketing on YouTube, James Soto is a true industrial marketer. He focuses on critical tips and advice that help manufacturers make marketing the strength of their business.