Trade shows have evolved from traditional exhibits into dynamic platforms for workforce development, and IMTS 2024 is leading the charge. In this episode, we sit down with Greg Jones, Director of Strategic Programs and Partnerships at SME, to discuss how these events are transforming recruitment and engagement in the manufacturing sector.
Greg shares insights from his extensive experience in workforce development, including how initiatives like Tooling U-SME and the Smartforce Student Summit are creating new opportunities for manufacturers and educators alike. Whether you’re an exhibitor, a recruiter, or simply interested in the future of trade shows, this episode offers valuable perspectives on how to navigate the changing landscape.
In this episode, you’ll learn:
As Founder of INDUSTRIAL, North America’s top industrial marketing agency, and the host of Industrial Strength Marketing on YouTube, James Soto is a true industrial marketer. He focuses on critical tips and advice that help manufacturers make marketing the strength of their business.