Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX will outperform every other growth strategy for your manufacturing company.
Articles and resources referenced in this episode:
- The Clear & Concise Guide to Account-Based Experience (ABX)
- Connect with Jon Miller on LinkedIn
- Learn more about Demandbase
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain?
Apply to be a guest on the show.
James Soto
As Founder of INDUSTRIAL, North America’s top industrial marketing agency, and the host of Industrial Strength Marketing on YouTube, James Soto is a true industrial marketer. He focuses on critical tips and advice that help manufacturers make marketing the strength of their business.
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