On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.
Articles and resources reference in this episode:
- Connect with Shae on LinkedIn
- Visit the HEH Group website
- Check out HEH’s Youtube channel
- Check out the Manufacturing Muscle website
About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
James Soto
As Founder of INDUSTRIAL, North America’s top industrial marketing agency, and the host of Industrial Strength Marketing on YouTube, James Soto is a true industrial marketer. He focuses on critical tips and advice that help manufacturers make marketing the strength of their business.
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