It takes more than a few well-placed ads to get results from your industrial marketing efforts, especially if you’re trying to reach a niche audience.
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It’s no secret that manufacturers are struggling to feed the talent pipeline as many of their employees are reaching retirement age.
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Some industrial leaders perceive marketing as “intangible” because they aren’t measuring efforts or setting goals, so they have no way to connect digital marketing to the tangible business results.
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Like a rotten apple in a fruit bin, just one neglected online lead can spoil your chances of turning that lead into a sale.
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There’s no “one size fits all” when defining industrial marketing, especially when it comes to your overall growth strategy as an industrial company.
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