Dave Necessary, director of strategic engagement at Gardner Business Media, dives into the "Industrial Buying Influence 2020 Report," a study examining the behaviors and decision-making unit influencers shaping the industrial buying process. We work our way through the report to discuss insights that industrial marketers, sellers, and business leaders can use to meet the changing demands of the modern industrial buyer.
Check out INDUSTRIAL Insights, our new multi-channel industrial marketing insights destination.
Articles and resources referenced in this episode:
Join the INDUSTRIAL community on Facebook and LinkedIn, so you don’t miss out on our upcoming webinar, “The Marketing Opportunity: How to Thrive in Uncertain Times.”
Listen and review Industrial Strength Marketing to let us know what you think of the show.
As Founder of INDUSTRIAL, North America’s top industrial marketing agency, and the host of Industrial Strength Marketing on YouTube, James Soto is a true industrial marketer. He focuses on critical tips and advice that help manufacturers make marketing the strength of their business.
We'll send new episodes and marketing insights straight to your inbox.